
A case in point is our latest signature Credit Insurance: our new client specialises in programmatic advertising, a system for auctioning online advertising space in real time.
The invoicing circuit is therefore tripartite: our client, the advertisers and the media agencies. How do you finance a debt that doesn't really belong to its issuer? The media buying payment circuit is complex and highly regulated.
With operations in Europe and North America, and annual sales of 520 M USD, the problem statement was not a simple one. But no matter! Our action consisted of imagining, from an embryonic solution that already existed in the USA but was not being exploited, tailor-made contracts for all activities based in the USA, Canada and the UK.
For a price that is actually lower than that of its former US insurance policy, which is not being used, it now covers its American and European activities, with improved negotiations on all the key points: premium rates, cover rates, time limits for declaring claims, investigation and monitoring costs, etc.
The invoicing circuit is therefore tripartite: our client, the advertisers and the media agencies. How do you finance a debt that doesn't really belong to its issuer? The media buying payment circuit is complex and highly regulated.
With operations in Europe and North America, and annual sales of 520 M USD, the problem statement was not a simple one. But no matter! Our action consisted of imagining, from an embryonic solution that already existed in the USA but was not being exploited, tailor-made contracts for all activities based in the USA, Canada and the UK.
- 3 in 1.
- At the same price.
- And better.
For a price that is actually lower than that of its former US insurance policy, which is not being used, it now covers its American and European activities, with improved negotiations on all the key points: premium rates, cover rates, time limits for declaring claims, investigation and monitoring costs, etc.

signing
3 policies for the price of one, and on better terms.
- Turnover : $520M
IT services specialising in programmatic
Negotiations
- Canada and the UK added to the US policy, at a lower price
- Improved premium rate
- Optimised compensation quota
- Longer claims notification deadlines
- Investigation and surveillance costs revised downwards
Innovation - New types of contract, adapted to the complex payment circuits of media buying
These articles may interest you

New signings of Fibus in January 2025
February was marked by strategic financing solutions such as non-recourse and green factoring delivered for companies under LBO in record times across France, Italy, the Netherlands, the United States, and the United Kingdom. This last month, we supported leading companies in joinery, marketing, temporary staffing, and high-performance poly transformation industry.
Fibus demonstrates its ability to tackle complex challenges by:
Fibus demonstrates its ability to tackle complex challenges by:
- Setting up financing through Factoring to optimise cash flow
- Implementing Trade Insurance to securing receivables
- Ensuring ongoing optimisation via dedicated digital solutions

Factoring within the reach of VSEs and SMEs
Simpler, more flexible... The factors are developing offers that are likely to meet the needs of the smallest companies. Read the Nouvel Economiste article on simplified factoring offers for very small businesses.

New signings of Fibus in January 2025
Kicking off the year with key achievements for builders' merchants, pharmaceutical and construction manufacturers, as well as wholesalers of electrical equipment, household appliances, and hospitality supplies! They have secured and optimised their cash flow by benefiting from tailor - made financing solutions and the full expertise of Fibus:
- Financing through Factoring to optimise cash flow
- Securing receivables with Trade Insurance
- Ongoing optimisation via dedicated digital solutions
Contact us, so that, together, we can find the best solution for financing your accounts receivable.
Write us